Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
What would a company be without business cards, leaflets or other printed articles? Well - the role of the printing industry on the market is still very large, and recently more and more. After all, it's hard for an enterprise that does not have its own leaflets or posters. These companies often outdo each other in offers and offer lower and lower prices, mainly for small businesses. This does not mean that it is a failing industry, there is still a lot of potential in the printing companies and those that provide them with materials. Now, the printing services are so accessible that even one-man companies can easily afford to regularly buy printed materials.
Offset printing is the most popular type of printing in today's printing industry. It is true that it has many varieties and uses different techniques and materials (paint, paper). The main division is cold printing, where the paint is fixed by soaking into paper. While the 'hot' offset where the printed paper web passes through the drying tunnel.
The classic offset (water) is associated with the use of water rollers and hydrophilic and hydrophobic surfaces, however, this method is already abandoned due to the difficulty in obtaining a good balance of water and oil paint.
The successor of this method is anhydrous offset printing where silicone molds are used instead of water.
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